WELCOME

Beginning in 2003, Vercini revolutionized the aesthetics of the contemporary fashion industry, creating a unique lifestyle brand that embodies the creative design of Hicham Darouich and his brothers. The Darouich brothers story is reflected in their design philosophy which embodies our globalized realities.

Born and raised in Marrakech, the Darouich brothers grew up learning the trade from their mother who created designer products reflecting European and Eastern aesthetics while ensuring this synthesis of (life) styles produces elegance, luxury, and functionality for the modern person. In building on their mother’s vision, the Darouich brothers holistic approach to fashion and design seeks to construct a community and identity that espouses authenticity, individuality, and style. In 2018, the Darouich brothers opened their sixth store in Las Vegas expanding the Vercini product line into woman’s and children’s formal wear delivering innovative designs that embrace the values of diversity and creativity while exceeding consumer expectations and value.

VERCINI

Miracle Mile Shops – Planet Hollywood

VERCINI

Meadows Mall

VERCINI

Galleria at Sunset

KECH

Town Square

EDGE

Fashion Show Mall

EDGE

Miracle Mile Shops – Planet Hollywood

LIFE IS A SERIES OF STORIES YOU TELL !!!
This is a Small Part of Ours.

Growing up in Marrakech, Morocco four brothers watched their mother sew the nights away making formal gowns. During the day, she would sketch lavishing designs in to her note pad. As the eldest Hicham carefully watched, he instantly became intrigued by the fashion industry. He had big dreams and knew he would he would have to travel far to accomplish them. In 2000, Hicham moved to the land of opportunity and was set to make his dreams into a reality. He was determined to bring a new style of fashion into the Men’s clothing industry. In 2005 hicham opened the first Vercini store. Over the years he branched out to woman’s formal wear as well as Men’s urban style. Being one of the uniquely stores in Las Vegas carrying a wide range of attire including children’s suits and formal wear . Today, the family’s dream became a reality with six stores owned and run by the brothers themselves.

Our Newsletter

Register to receive collection preview mailers from VERCINI.

SUBSCRIBE NOW
.

Back to Top
error: Content is protected !!